Support Programs

What the IBA focuses on first will be based on a combination of member priorities and speed and cost of implementation. But here’s a list – broken into three main categories – of what brewers say they are interested in.

1. Better pricing and access to raw materials and supplies:

Materials

• Hops
• Cans
• Malt
• Bottles
• Bombers
• Growlers
• Packaging
• Tap Handles
• Kegs
• PETainers
• Product Closeouts
• Specialty Ingredients
• Barrels
• Yeast

Capital Expenditures

• Brewing equipment
• Packaging equipment
• Warehouse
• Office

2. Savings on operational expenses and marketing materials:

Operational Expenses

• Warehouse Supplies
• Credit Card Transactions
• Credit
• Office Supplies
• Cell Phones
• Payroll Processing
• Job Postings
• Freight
• Flex-Warehousing Space

Marketing Materials

• Merchandising – hats, T-Shirts, glasses, taps
• Coasters
• POS Displays
• Shelf-talkers
• Booths and Signage for Events

3. Innovate & Collaborate

People

• Finding and Hiring
• Training
• Retaining
• Benefits

Best Practices/Idea Exchange:

• Legal/compliance
• IT/Systems
• Customer/market analytics
• Opening new markets
• Export
• Public Relations
• Digital Marketing/SEO
• In-store Marketing
• Events
• Community Building
• Design: labels, packaging, web
• Quality assurance

Information Sharing

• Industry Information/Trend Data
• Consumer Trends
• Beer Style Trends
• Annual Profitability Analysis